Issue No. 3 | Brought to you by the Addiction Reset Community – ARC

Unlocking the secrets of processed food addiction and guiding you to find freedom from food and weight obsession.

In the previous issue of our newsletter, we shared how the Tobacco Industry took control of the processed food industry in the 1980s and transferred its expertise in nicotine addiction, to processed foods. A deliberate and effective addiction business model was applied to promote addictive “food-like” substances to reach the broadest possible audience, at the youngest possible age.

The Faces of Addictive Neuromarketing

Some of the main characters behind the Addictive Marketing Business Model include:

Roberto Goizueta: Former CEO and Chairman of the Coca-Cola Company (1931-1997). Goizueta rose through the ranks to become chairman and chief executive officer of the Coca-Cola Company. Credited with transforming the global soft drink manufacturer into one of...

Issue No. 2 | Brought to you by the Addiction Reset Community – ARC

Unlocking the secrets of processed food addiction and guiding you to find freedom from food and weight obsession.

Approximately two billion people around the world suffer from overweight or obesity and a broad range of diet-related diseases of the scourge of processed food addiction.  Caught in the vicious grips of the Big Food and Dieting industries’ surround marketing business model, people struggling with Processed Food Addiction (PFA) are mostly unaware of the realities of it. Those afflicted by PFA live with self-blame, guilt and shame of losing control of their food and are unable to break free of the shackles of food and weight obsession. 

The Addiction Reset Community (ARC) is the world’s leading authority on Processed Food Addiction  (PFA) recovery and is raising global awareness of the scientific evidence for processed food addiction, its causes, and its severity. The ARC...